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Jung Youn Lee

Jung Youn Lee

Assistant Professor, Marketing

Jones Graduate School of Business

CONTACT

jl13@rice.edu

WEBSITE(S)| Personal website

SURF Mentoring

Potential projects/topics: Projects at the intersection of marketing and public policy (e.g., understanding the impact of credit scoring using alternative data for financial inclusion)

Potential skills gained: General understanding of marketing as an academic discipline, economic modeling, machine learning models

Required qualifications or skills: Students with either economics or computer science background

Direct mentor: Faculty/P.I.

Research Areas

My research interests lie broadly on the social and distributional consequences of firm and government policy, with a particular interest in the consumer credit market as an empirical setting. My research utilizes a range of data sources from various domains to understand how consumer data, fairness constraints, and consumers’ privacy preferences shape credit market outcomes.